A Punchy Marketing Video for VirtuSense Technologies Project Goal: Create an evergreen marketing piece that was memorable, sharable, and clearly explains the product’s function to the target market. Role(s): Technical Director, Camera Operator, Video Editor, VFX Artist Date Released: September 17th, 2020 Results: Video was shared out on several marketing email lists, and ended up landing the biggest […]
Read More Now You Have 30 SecondsThere was a question I answered in a LinkedIn group the other day that I ended up writing a very long answer to. Realizing I had quite a bit to say on it, I’ve decided to flesh it out in an article here. This question brings to mind a lot of things I wish I […]
Read More Getting into Digital Media – The 3 Stages of Professional DevelopmentHuman beings are inherently tribal. This predisposition towards tribalism stems from the very makeup of our cognition, our brains’ way of solving problems and falling back on solutions. The most functional systems and organizations are those that use this function of the subconscious against itself, redefining the way we as individuals conceptualize our tribe. Let’s back […]
Read More Tribalism and the Agreement ParadoxWhat’s the big difference between an amateur and a professional? This is something that I’ve been skirting around in my thoughts for awhile, but only recently been able to articulate. Now that I know the difference, I see it all the time, everywhere I look – I don’t know if it’s especially prevalent in media […]
Read More Stop Trying to Look Professional
